Windows 10 End of Support: What London and UK SMEs Must Do Before 13 October

A guide for London and UK businesses with 10 to 100 staff: what changes on 13 October 2026, what each option really costs per device, and the questions your IT support company should already have answered.

By Sanish Satheesan CISSP, CIO at Astec IT · August 2026

Windows 10 end of support is not a date in the future. Microsoft stopped supporting Windows 10 on 14 October 2025. What lands on 13 October 2026 is the end of the first year of paid Extended Security Updates — the point where the cost of staying put doubles. This guide is written for owners, MDs and finance leads at London and UK businesses between 10 and 100 staff: what actually changes, what each route costs, what it does to your Cyber Essentials certification, and what to put to your managed IT support company this month.

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What is happening to Windows 10 in October 2026?

Windows 10 reached end of support on 14 October 2025. Organisations could buy Extended Security Updates to keep receiving critical patches, in one-year blocks. That first year ends on 13 October 2026. From that date you either pay double for year two, move the device to Windows 11, or stop patching it.
Microsoft sells Extended Security Updates (ESU) for a maximum of three years after end of support, in one-year blocks ending 13 October 2026, 12 October 2027 and 10 October 2028. After that there is no paid route left.

ESU is also narrower than most people assume: critical and important security updates only, with no feature updates, no non-security fixes and no general technical support. Eligibility is narrow too — Enterprise, Education and Pro in commercial use, on version 22H2. Windows 10 Home is not eligible, which catches out plenty of businesses where a few people bought their own laptops.

Roughly one in six UK desktop Windows machines was still running Windows 10 in July 2026 — 16.92%, against 82.58% on Windows 11. If some of your fleet is still on Windows 10, you are not an outlier. You are simply on a clock that has a price attached to it.

Source: StatCounter Global Stats, desktop Windows version market share, United Kingdom, July 2026.

What happens if you do nothing?

The machines keep switching on and the work keeps getting done. What stops is patching. Every Windows vulnerability discovered after your ESU cover lapses stays open on those devices for as long as you keep using them, and there is no way to close it.
Worth stating plainly rather than dramatically: nothing breaks on 14 October. The problem is cumulative. The gap between what attackers know about Windows and what your device is protected against widens every month, and nothing you buy later closes the gaps already missed. The NCSC’s guidance on obsolete products is blunt about it: unsupported platforms should be replaced, and where that isn’t immediately possible the risk needs to be actively managed and time-limited, not quietly accepted.

The commercial consequences arrive sooner than the technical ones. For a London SME, client security questionnaires ask which operating systems you run, insurers ask at renewal, and a certification you may already hold has a firm view on it.

How much do Windows 10 Extended Security Updates cost?

Microsoft prices commercial ESU per device, per year, and doubles it annually: US$61 for year one, US$122 for year two, US$244 for year three. The pricing is cumulative, so a business joining in year two pays for year one as well. Microsoft publishes these figures in US dollars; resellers quote in sterling.
ESU yearCover endsPrice per deviceCost for 15 devices
Year one13 October 2026US$61US$915
Year two12 October 2027US$122US$1,830
Year three10 October 2028US$244US$3,660
Three-year total—US$427US$6,405

Run that against a replacement laptop and the arithmetic gets uncomfortable. Three years of ESU costs a meaningful fraction of a new machine that would arrive with Windows 11, a fresh warranty and hardware that isn’t already five years old. You are paying an escalating fee to keep something alive rather than putting the same money toward replacing it.

One exception is worth knowing. Windows 10 virtual machines in Windows 365 or Azure Virtual Desktop get ESU at no additional cost, and physical endpoints connecting to a Windows 365 Cloud PC are covered too. If you already run Microsoft 365 and cloud management at any scale, that changes the sums.

Does Windows 10 affect your Cyber Essentials certification?

Yes, directly. IASME — which runs the scheme — states that from 14 October 2025, Windows 10 devices not enrolled in ESU are unsupported and not compliant with Cyber Essentials. Devices correctly enrolled in ESU do meet the requirement, but IASME describes ESU as a short-term fix, not a destination.
That matters more this year than last, because the scheme itself tightened. The Danzell question set took effect on 26 April 2026 and introduced automatic failures where there used to be judgement calls.

  • Patching within 14 days. All high-risk or critical security updates must be applied within 14 days, for operating systems and firmware as well as applications. Miss it and the assessment fails outright.
  • MFA on all cloud services. Multi-factor authentication is mandatory wherever a cloud service offers it, whether it is free or chargeable. Another automatic fail.
  • Scope has to be explicit. You now describe your scope in detail, name the legal entities covered, and state what is excluded — so a cupboard of old Windows 10 machines is harder to leave unmentioned.

If your certification renews in the next twelve months, the device list and the patching evidence are the two things to have straight. That is ordinary work for whoever provides your Cyber Essentials certification support — but only if somebody is actually tracking it.

Is Microsoft 365 still supported on Windows 10?

Partly, and it is a softer landing than the operating system. Microsoft will keep issuing security updates for Microsoft 365 Apps on Windows 10 until 10 October 2028. Feature updates stop at version 2608. Raise a support case for a fault that only happens on Windows 10 and Microsoft will ask you to move to Windows 11.
This is the detail that makes people relax when they shouldn’t. Outlook and Excel continuing to receive patches is not the same as the machine underneath them being protected. Your applications stay secure while the platform they sit on gradually stops being — a narrower version of the same problem, not a solution to it.

Your four options, compared

Most London and UK businesses of 10 to 100 staff end up using two or three of these at once, not one. The right split depends on how old the hardware is, how much of it there is, and whether the cash is better spent on a subscription or a refresh.
OptionBest whenThe catch
Upgrade in place to Windows 11The hardware meets the requirements — often more machines than you expectNeeds testing against your line-of-business applications first, and scheduling around people’s work
Buy ESU year twoA small number of machines are tied to something that genuinely can’t move yetUS$122 per device for critical patches only, doubling again next year. Buys time, solves nothing
Replace the hardwareThe devices are four or more years old, or fail the Windows 11 requirements outrightCapital cost and lead times — which is exactly why this needed planning before September
Move to a cloud desktopStaff are hybrid, or you want to stop buying laptops on a three-year cycleChanges your cost model from capital to monthly, and needs decent connectivity at every site

The fourth option is the one most London SMEs haven’t priced. Windows 365 Cloud PCs and virtual desktops include ESU for the Windows 10 endpoints connecting to them, and they take the hardware refresh cycle off your books. Not right for everyone — heavy design or data work still wants a real machine — but worth a look before you sign off a capital spend.

What if your PCs can’t run Windows 11?

Check before you assume. A meaningful share of machines reported as ineligible simply have TPM 2.0 or Secure Boot switched off in firmware, and upgrade normally once they are enabled. Genuinely ineligible hardware needs replacing, moving to a cloud desktop, or covering with ESU while you plan.

Some machines are one firmware setting away

Windows 11 requires TPM 2.0 — a security chip — and UEFI Secure Boot. Plenty of business PCs shipped with both, disabled by default or switched off during a rebuild. Enabling them takes minutes in firmware, not a purchase order. Any competent engineer can tell you which machines fall into this group from an inventory report, without touching a single desk.

When replacement is genuinely the cheaper answer

If a device is on its fifth year, out of warranty and facing three years of escalating ESU fees, replacing it is not the expensive option — it is the one that ends the conversation. This is what hardware lifecycle planning is for: knowing the age and replacement date of every device before a vendor deadline decides for you.

Don’t forget what else is on that list

Windows 10 rarely travels alone. The same audit tends to surface an unsupported server, a NAS nobody patches and a line-of-business application whose vendor stopped issuing updates two versions ago. Fix the visible thing and leave the rest, and you have moved the problem rather than closed it.

A seven-week plan for the 13 October deadline

Seven weeks is enough to finish this properly if you start with the inventory. Hardware procurement and application testing are the parts that take real time, so both need to begin in week one — not after the assessment is written up.

1. Get the device list. Every machine, its Windows version, edition, age and whether it passes the Windows 11 requirements. A day’s work, not a project.

2. Split it three ways. Upgrade in place, firmware fix then upgrade, replace. The middle group is usually larger than anyone expects.

3. Test your critical applications. Take the two or three systems the business cannot work without and confirm them on Windows 11 before you touch anyone’s laptop.

4. Order hardware now. Lead times are the one variable you don’t control. Anything being replaced should be on order this month.

5. Decide the ESU question deliberately. If a handful of machines can’t move by 13 October, enrol those specific devices — and write down the date you will stop paying.

6. Roll out in batches. A department at a time, with a rollback plan. Check your backups and disaster recovery work before the first batch, not after.

7. Update your evidence. Refresh the asset inventory and patching records so the next Cyber Essentials assessment or insurance renewal is form-filling rather than an investigation.

Questions to ask your IT support company this week

This deadline has been public since 2021. Any IT support company managing your devices should be able to answer all six of these from records they already hold, in a single email, without a discovery call or a project fee.
  • How many of our devices are still on Windows 10, and which people have them? A specific number and a list. Not “a few”.
  • Which of those can upgrade to Windows 11 today, and which cannot, and why? The “why” should name the blocker — firmware setting, processor, or an application.
  • Are any of them enrolled in ESU, and what did it cost us? If they enrolled devices without telling you, that is worth knowing. If they didn’t, ask what has protected those machines since October 2025.
  • What is the plan and the cost to get everything onto a supported operating system? With dates.
  • When did you first raise this with us, and how? An honest answer tells you most of what you need to know about the relationship.
  • What else is unsupported or approaching end of life? Servers, firewalls, backup appliances, applications.

The point isn’t to catch anyone out. It is that proactive IT support means hearing about this in 2025 with a costed plan attached, not in 2026 from a blog. We run against a documented device inventory with proactive device monitoring, and end-of-life dates are part of the biannual technology review rather than a surprise. If your IT company can’t produce the list, that gap is the finding.

IT support for London and UK SMEs

Astec IT provides managed IT support in London and across the UK for businesses with 10 to 100 staff. London is our primary market, with clients also in Hertfordshire, Kent, Surrey, Leicester, Liverpool and Manchester. Support is remote-first, with on-site visits where they are genuinely needed.

Does your IT support company need to be local for a Windows 11 migration?

Mostly, no. Assessment, licensing, imaging and rollout are done remotely, and remotely is faster. Local matters when hardware has to be swapped at desks or an office move is involved. What matters more is whether the company has real coverage where your offices are, or subcontracts every visit to whoever is nearest and cheapest.

Why London SMEs switch IT support company

Rarely a disaster. Usually the slow realisation that nobody is thinking ahead on their behalf — and a deadline announced years in advance becoming an urgent, unbudgeted project is a clear example. We are ISO 27001:2013 and ISO 9001:2015 accredited, we have a 100% client retention rate, and every client gets dedicated primary and secondary engineers rather than a queue. Our client case studies follow that shape, and we are happy to put you in touch with a London client directly.

Areas we cover: London · Greater London · Hertfordshire · Kent · Surrey · Leicester · Liverpool · Manchester

Frequently asked questions about Windows 10 end of support

What happens when Windows 10 support ends?
Microsoft stopped issuing security updates for Windows 10 on 14 October 2025. Devices enrolled in Extended Security Updates keep receiving critical and important patches. Devices not enrolled receive nothing, so every new vulnerability found in Windows 10 stays open on those machines permanently.
When does Windows 10 ESU end?
For organisations, Extended Security Updates run for a maximum of three years in one-year blocks. Year one ends on 13 October 2026, year two on 12 October 2027, and year three on 10 October 2028. After that date there is no paid route to keep patching Windows 10.
How much do Windows 10 Extended Security Updates cost per device?
Microsoft publishes commercial ESU at US$61 per device for year one, US$122 for year two and US$244 for year three, priced in US dollars. The cost doubles each year and is cumulative, so joining in year two means paying for year one as well.
Can I still use Windows 10 after October 2026?
Yes, the machines keep working. The question is whether they keep receiving security updates, and without an ESU subscription they do not. That puts the device outside Cyber Essentials, outside what most insurers expect at renewal, and outside your own patching policy — permanently, not temporarily.
Does Windows 10 fail Cyber Essentials?
An unenrolled Windows 10 device does. IASME states that from 14 October 2025 Windows 10 devices not enrolled in ESU are unsupported and not compliant with Cyber Essentials. Devices correctly enrolled in ESU do meet the requirement, but IASME describes that as a short-term fix.
Is Microsoft 365 still supported on Windows 10?
Partly. Microsoft will keep issuing security updates for Microsoft 365 Apps on Windows 10 until 10 October 2028, but feature updates stop at version 2608. If you raise a support case for an issue that only occurs on Windows 10, Microsoft will ask you to move to Windows 11.
What if our PCs cannot run Windows 11?
Check before you assume. A share of machines that report as ineligible simply have TPM 2.0 or Secure Boot switched off in firmware and upgrade fine once enabled. Genuinely ineligible machines need replacing, moving to a cloud desktop, or covering with ESU while you plan the replacement.
Do you provide IT support for London businesses?
Yes. Astec IT is a London-based managed IT support company and London is our primary market. We support businesses with 10 to 100 staff across London and Greater London, plus Hertfordshire, Kent, Surrey, Leicester, Liverpool and Manchester, with remote-first support and on-site visits where they are needed.
Does my IT support company need to be local to my office?
For a Windows 11 migration, mostly no. Assessment, licensing, imaging and rollout are done remotely. Local matters when hardware has to be swapped at desks or an office move is involved. Choose an IT support company with genuine coverage in your area rather than one that subcontracts every visit.
What is the best IT support option for a London SME facing the Windows 10 deadline?
Fully managed IT support on a fixed monthly fee, covering device inventory, patching and hardware lifecycle planning. For a London SME between 10 and 100 staff that means the deadline is handled as routine work rather than an emergency project billed as an extra.

What to do next

You have around seven weeks. Enough — if week one produces a device list rather than a meeting.

Start with one question, in writing: how many of our machines are still on Windows 10, which can move to Windows 11, and what is the plan for the ones that can’t? Whoever manages your technology should answer from records they already hold. If it takes weeks, or arrives as a proposal for a chargeable audit, that tells you something separate from the Windows question. For related ground on security and switching, our resource library for UK SMEs covers it.

NO COMMITMENT

Ask your IT company for the device list first

If it doesn’t arrive, or it arrives with a project quote attached, we will run the Windows 10 audit for your London or UK business at no charge — every device, its upgrade status and a costed plan. You keep the report whatever you decide.

About the author

Sanish Satheesan CISSP is Chief Information Officer at Astec IT. He has worked in IT for more than 15 years, including 11 years at Netstar, where he rose from service engineer to professional services manager, and two and a half years as Information Security Manager at CRU. Since 2021 he has held the ISC2 Certified Information Systems Security Professional (CISSP) certification, and he studied at Kingston University. He writes regularly about cyber resilience, incident response and IT audits for UK SMEs.

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